Sponsorship Opportunities

Welcome!

On behalf of the Michigan Tech Huskies, it is my pleasure to present these partnership opportunities to you. My goal is to leave behind the old ‘donation model’ of advertising and promotions within collegiate athletics, and to carefully build partnerships that are mutually beneficial to both your organization and our athletics program.

The resources provided to Michigan Tech Athletics through these partnerships enable us to offer a higher quality college experience to our 400+ student-athletes representing 14 varsity teams. Last season alone, we awarded nearly $3.4 million in athletic scholarships.

The unique opportunities provided to potential partners like you are two-fold: First, for organizations looking to promote products and services, we offer the most effective and efficient way to do so in the western Upper Peninsula of Michigan. By promoting yourself with Michigan Tech Athletics, you are reaching a broad audience representing a cross-section of University students, parents and visitors from all 50 states and over 80 countries. We also attract many of the University’s 1,600 diverse faculty and staff to our athletic events, along with a large contingent of the local community who are passionate about their Huskies! Industry leaders such as AT&T, Century21, Pepsi, Sherwin Williams and Wells Fargo currently utilize our promotional opportunities.

Secondly, for organizations looking to recruit Michigan Tech students, we offer the effective means of collegiate athletics in order to help you lay a foundation for that purpose. In addition to enhancing your brand recognition and giving you a year-round presence on campus, we can also provide private space for your use during recruiting visits to campus. Our newly constructed suites and skyboxes are housed in the same facility as the University’s twice-annual Career Fairs, giving you a refined space to conduct interviews and meetings. Many companies have promoted themselves through Michigan Tech Athletics for these reasons, including such notables as Archer Daniels Midland, BakerHughes, Compuware Corporation, Gentex Corporation, ITT-Sanitaire, and Lafarge N.A.

As you consider these opportunities, please tell us what your marketing and recruiting goals are and together we will craft a plan to help you effectively accomplish them with us. We do not expect you to fit a common mold, and we welcome the opportunity to put new ideas to work for you. Thank you for considering a partnership with the Huskies!

RECENT HUSKIES ACCOMPLISHMENTS

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VENUES

John MacInnes Student Ice Arena
Student Development Complex Gymnasium
Sherman Field
Gates Tennis Center

SUITE LEASES

The addition of 10 new suites inside the John MacInnes Student Ice Arena in 2009 was the latest in a series of state-of-the-art renovations to the arena. These private suites are intended for smaller parties of 10-12 adults, and each has its own individual theme. Each suite is also equipped with inside and balcony seating, a wet bar, a refrigerator, and a flat-screen T.V. with both cable and an in-house feed of the game. Complete food service from Michigan Tech Catering Services is available for each suite. These suites are leased by the season, and the cost can be shared by multiple parties.

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SUITE RENTALS

These larger suites are intended for parties as small as 20 and as large as 98 guests. They are equipped with seating, a wet bar, a refrigerator, and a flat-screen T.V. with both cable and an in-house feed of the game. Complete food service from Michigan Tech Catering Services is available for each suite. These suites are rented on a single-game basis.

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MEETING SPACE

The Student Development Complex also offers its suites, skyboxes, and classroom areas for meeting space. These spaces are useful for organizations conducting interviews during Michigan tech’s job fairs and career days as well as other day-to-day meeting needs. Each space is equipped with a wet bar and refrigerator, cable T.V., plenty of seating and tables, and full catering capability exclusively from Michigan Tech Catering Services. Square footage estimates are approximations, and spaces available include:

McLeod Alumni Lounge: $50 per hour 500 square feet

MacInnes Skybox: $75 per hour 680 square feet

Huskies Skybox
Half: $75 per hour 560 square feet
Whole: $125 per hour 1,125 square feet

Suites: $50/hour 100 square feet

VENUE ADVERTISING

John MacInnes Student Ice Arena

Housed within the Student Development Complex, the most visible and highly trafficked facility in the Western U.P., MacInnes Arena attracts over 100,000 guests each year. Not only do the Michigan Tech Huskies play Division I hockey there, but the arena hosts many other events such as high school hockey tournament games, figure skating competitions and intramural sports. It also houses several of Michigan Tech’s P.E. classes and community events.

In addition, it annually hosts the nine-week Michigan Tech Hockey Development Center, which each year has over 1,000 participants from across the nation.

The Arena is also home to the Huskies spirit shop, which annually attracts thousands of visitors.

Premium Signage

Team Bench Display
30 inches tall x 32 feet wide
One-Year: $10,000
Three-Year: $9,500/yr
Five-Year: $9,000/yr

Dasher Board Pricing
30” tall x 96” wide full color ad
One-Year: $2,000
Three-Year: $1,850/year
Five-Year: $1,700/year

Score Board Pricing

Primary Placement
One-Year: $6,500
Three-Year: $6,000/year
Five-Year: $5,000/year

Secondary Placement
One-Year: $4,800
Three-Year: $4,400/year
Five-Year: $4,000/year

Student Development Complex Varsity Gymnasium

Gym Banners
Home to men’s basketball, women’s basketball, and women’s volleyball, the SDC gym hosts over 40 events per season. It has been home to several conference and NCAA regional tournaments over the past few years. The gym is also the site of high school basketball tournaments and special events. Each banner is 48” tall x 96” wide. Banners are co-branded with your logo (36” x 96”) and the Huskies’ partnership message (12” x 96”) at the bottom.

Gym Banner Pricing
One-Year: $1,800
Three-Year: $1,650/year
Five-Year: $1,500/year

Scorer’s Table
Each of three 8’ sections display ads throughout the game. The center table ad displays Michigan Tech’s partnership message and logos, while the two surrounding 8’ tables display your logo at center court. The table pictures here represents one 8’ section.

Scorer’s Table Pricing
One-Year: $2,500
Three-Year: $2,350/year
Five-Year: $2,200/year

Sherman Field

Football Banners
These 3’ x 12’ banners line Sherman Field for each home game during the Huskies football season. Each banner will be co-branded with your logo (3’ x 9’) and the Huskiess parternship message (3’ x 3’).

Football Banner Pricing
One-Year: $1,200
Three-Year: $1,100/year
Five-Year: $1,000/year

Football Scoreboard
The scoreboard at Sherman Field is the most visible landmark in the stadium. On football Saturdays, Sherman Field is home to growing crowds, the size of which have nearly doubled in the past few seasons. Each ad is 5’ tall x 10’ wide.

Football Scoreboard Pricing
One-Year: $2,600
Three-Year: $2,450/year
Five-Year: $2,300/year

Gates Tennis Center

Gates Tennis Center is located next door to the Student Development Complex and is the only dedicated indoor tennis facility in the area. The building serves as the home to our men’s and women’s tennis programs, which are both coming off trips to the NCAA tournament in the past few seasons, the men appearing in 2009 for the very first time! These banners are the same size as our basketball banners and are also co-branded (refer to the “Gym Banners” section for sizing and co-branding information).

Tennis Banner Pricing:
One-Year: $600
Three-Year: $550/year
Five-Year: $500/year

PRINT ADVERTISING

Hockey Game Program
Drive traffic to your business by using these ads to make special offers to hockey fans. Your ad appears in each issue of the Michigan Tech Hockey Insider, with new issues produced every home series. And, if the Huskies are home for the first round of the WCHA playoffs, your ad will be included in a special playoff issue of the Insider at no charge!

All ads (except for the back cover) are black and white. Ads may be submitted camera-ready or we will design a standard ad for you at no additional charge.

Hockey Program Pricing
1/8 Page 3.625” W x 2.125” H: $325
1/4 Page Vertical 3.625” W x 4.625” H: $435
1/4 Page Horizontal 7.5” W x 2.125” H: $435
1/2 Page Vertical 3.625” W x 9.5” H: $650
1/2 Page Horizontal 7.5” W x 4.625” H: $650
Full Page 7.5” W x 9.5” H: $1,200
Back Cover (full color) 8.5” W x 11” H: $150/game

WEBSITE ADVERTISING

On MichiganTechHuskies.com

OTHER ADVERTISING OPPORTUNITIES

Game Day Promotions (single-game or season-long): $300 base
Tennis & Cross Country Events: $250
Team Posters: $1,000/Team
Schedule Magnets: $1,000/Team
Media Backdrop: $2,500/Team
Little Huskies Camps: $1,000/Team
Hockey Game Pucks: $2,000/Season
All-Sports Calendar: $400/Season
Lazy Boy Lookout with Radio Promotion: $10,000/Season
Huskies Spirit T-Shirts: $1,200/Season
Athletics and Fine Arts Center Ticket Backs: $2,500/Season
On-Ice Logo for Hockey Arena: $2,500/Season
Zamboni Double Ad, $3,500/Season
Airship Prize Drop, $300/Game
Sports Schedule Cards, $300

PROMOTIONS

Interested in a targeted impact at the Huskies home games? Our game day promotions give you the opportunity to directly present your brand to a captive and enthusiastic audience. The best part? Our staff handles all the work, from the ordering of prize giveaways, to the pre-event publicity, to the game day giveaways and contests themselves. Your promotion can be done once, several times, or all season long and you can even split your impact between different sports if you like! With so many options, we work out all of our promotion partnerships on an individual basis, but we’ve put together a few examples below to give you an idea of what you can do to promote your brand . . .

Crowd Toss
Your branded prizes and giveaways are tossed into the crowd during breaks in the action while the PA announcer draws attention to your organization.

CashDash
Cash contest at every home game. If no one wins, the cash rolls over to the next home game. Fans go nuts as the prize gets bigger and attendance spikes!

Halftime Olympics
Attention-grabbing games at halftime with fans on the field of play! Available at men’s and women’s basketball, volleyball and football, the game changes regularly to keep fans on their toes!

On-Ice Challenge
Icy intermission promotion pitting fans (and sometimes even a few celebrities) against each other at hockey games.

SPECIAL PRICING & PACKAGES

There are two primary ways to receive special pricing on your advertising with the Huskies. First, if you decide to purchase two or more advertising opportunities together we assign package pricing. The second way to receive special pricing is to commit to a 3- or 5-year partnership, which results in loyalty pricing. Loyalty pricing is applicable regardless of how many advertising opportunities you select, and is calculated for you on several of the advertising opportunities. Both package and loyalty pricing apply to just about all of the advertising opportunities we offer, so just because it isn’t spelled out in the advertising pages, don’t assume it won’t apply. At your request, we will gladly present different options for you and present each one in writing with all applicable special pricing spelled out clearly. There are three examples on this page, but we are happy to create a unique package that suits your marketing, advertising, recruiting or promotions goals as you direct us.

“Billboard 365”: $5,500 per year
(5-Year Commitment Pricing):
2 Hockey Dasher Boards
1 Gym Banner
1 Football Field Banner
1 Season-long 1/2 page Hockey Program Ad
Savings: $2,150/Year $10,750/Total

“Sudden Impact”: $4,500 per year
(5-Year Commitment Pricing):
1 Full-Season Game Day Promotion at sport(s) of choice.
Choose:

Men’s Basketball
Women’s Basketball
Hockey
Football
Soccer
Volleyball

1 30-second PA recognition during promotion
Savings: $1,500/Year $7,500/Total

“I Want It All”: $6,600 per year
(5-Year Commitment Pricing):
2 Hockey Dasher Boards
1 Gym Banner
10 Single Game Day promotions spread across sport(s) of choice (maximum 3 sports)
Savings: $2,200/Year $11,000/Total