Bio

Dirk Hembroff was named the Director of Athletic Partnerships and Ticket Sales in April 2022.

In his role, Hembroff secures, manages, and fulfills advertising partnerships, as well as works with the external relations team to market Michigan Tech Athletics and Recreation to all partners.

Hembroff is also the award-winning radio play-by-play commentator for Michigan Tech hockey on Mix 93 WKMJ—a position he has held for 20 seasons. 

Hembroff was a sports broadcaster, sales executive, morning show personality, and sports director at J&J Broadcasting, holding various positions with WKMJ and WMPL since 1990. He created custom advertising packages with over 30 clients. He also served as a marketing director at Hancock Public Schools and worked for nearly 20 years as a field insurance claims adjuster.

Hembroff and WKMJ received a 2021 Broadcast Excellence Award by the Michigan Association of Broadcasters for his play-by-play coverage of the Michigan Tech hockey team. He previously received a pair of honors from the MAB, including a Morning Show Broadcast Personality award and a Sports Report award for his daily sports update on his former weekday morning radio show, The Dirkside.

Hembroff manages the suite rentals at the MacInnes Student Ice Arena and the ticket sales for the football Champions Pavilion at Kearly Stadium. He also works with partners to develop advertising for the video board and dashers in the MacInnes Student Ice Arena, gym banners, football scoreboard, and other areas throughout the complex and web presence.

A native of Hancock, Michigan, Hembroff received a bachelor’s degree in scientific and technical communication from Michigan Tech in 1996. Hembroff resides in Hancock with his wife Julie, son Jaron, and daughter Josie.